The World Economic Forum (UpLink) Hiring Content Specialist 2025 — the International Organization for Public-Private Cooperation — is inviting applications for a Content Specialist (6-month maternity cover) role within its UpLink initiative. This position presents a remarkable opportunity for talented digital communication professionals to lead sustainability campaigns, create global-impact content, and collaborate with visionary leaders driving change at the intersection of innovation, sustainability, and economic transformation.
Based in Geneva, Switzerland, or other Forum locations, this short-term contract is ideal for content strategists who thrive in fast-paced, purpose-driven environments. The role emphasizes creativity, collaboration, and the ability to translate complex sustainability and innovation themes into accessible, inspiring stories that resonate with global audiences.
Local candidates will be prioritized, but applicants with a proven record of working in international communications, sustainability storytelling, or innovation ecosystems are strongly encouraged to apply.
About the World Economic Forum and Its Global Mission
The World Economic Forum is an international non-profit organization founded on the principle that progress happens when leaders from all sectors — public, private, academic, and civil society — come together to tackle the world’s most pressing challenges. The Forum convenes global thought leaders and stakeholders to shape policies, inspire change, and build partnerships that advance shared prosperity.
With the motto “Committed to improving the state of the world”, the Forum’s mission focuses on uniting people with the drive and influence to effect systemic transformation. It is perhaps best known for its Annual Meeting in Davos, but its work extends throughout the year, across numerous thematic centers such as climate action, digital transformation, health systems, and financial resilience.
Within this ecosystem, UpLink plays a vital role as a bridge between the Forum’s global agenda and grassroots innovation — empowering early-stage entrepreneurs to scale impact-driven solutions.
What Is UpLink?
UpLink is the World Economic Forum’s open digital innovation platform, launched in collaboration with partners including Salesforce and Deloitte. It connects entrepreneurs, innovators, and changemakers who are developing breakthrough solutions for the United Nations Sustainable Development Goals (SDGs).
Since its inception, UpLink has evolved into a vibrant community of thousands of innovators across more than 190 countries. These entrepreneurs — often referred to as Top Innovators — are supported through visibility, funding connections, mentorship, and access to global policy networks.
UpLink’s mission is simple yet transformative:
“To unlock the potential of early-stage innovation for a sustainable, equitable, and nature-positive future.”
From circular economy startups and regenerative agriculture ventures to climate-tech solutions and digital health tools, UpLink amplifies innovations that can accelerate progress toward the net-zero transition, nature restoration, and inclusive economic growth.
Why the Role Matters: Content as a Catalyst for Global Change
In today’s interconnected world, content is more than communication — it’s a driver of global awareness and collective action. The Content Specialist at UpLink will be at the center of this transformation, responsible for crafting the narratives that bring sustainability innovation to life.
This role offers a unique opportunity to combine strategic storytelling, digital communication expertise, and a deep passion for sustainability to influence international audiences — from policymakers and investors to young changemakers and corporate partners.
Through campaigns, storytelling, and creative engagement, the Content Specialist will amplify UpLink’s impact, position it as a leader in innovation for sustainability, and strengthen its connections across the broader World Economic Forum ecosystem.
Position Overview: Content Specialist (6-Month Maternity Cover)
Location: Geneva, Switzerland (Local candidates prioritized)
Contract Duration: 6 months
Department: UpLink / Marketing and Communications Team
Application Deadline: Open until filled
Start Date: Early 2025 preferred
The Content Specialist will report to the Manager, Marketing & Communication Team, and collaborate closely with colleagues across multiple workstreams — including Design, Innovation Ecosystem, Product, and the Forum’s Global Communications Group (GCG).
The position requires a balance of creativity, strategic planning, and technical skills in content production, digital marketing, and stakeholder engagement.
Key Responsibilities
The Content Specialist will play a critical role in leading UpLink’s digital storytelling efforts, marketing campaigns, and community engagement initiatives. Responsibilities include:
1. Develop and Implement Project Plans
- Design and execute comprehensive project and content strategies aligned with UpLink’s global objectives and partner priorities.
- Identify target audiences, key messages, and channels to maximize reach and engagement.
- Ensure all deliverables are aligned with the Forum’s brand tone, voice, and communication strategy.
2. Create and Curate Engaging Content
- Produce compelling, multimedia content — from videos, blogs, and newsletters to social copy and reports — that communicates UpLink’s mission, achievements, and community stories.
- Translate complex sustainability topics into accessible, high-impact narratives tailored for diverse platforms (LinkedIn, YouTube, Twitter/X, newsletters, and internal briefings).
- Collaborate with UpLink teams and partners to curate thought leadership pieces, campaign stories, and innovation spotlights.
3. Champion Early-Stage Innovation and Global Collaboration
- Highlight the impact of UpLink Top Innovators through storytelling campaigns, case studies, and social media features.
- Showcase UpLink’s partnerships with donors, foundations, and corporate collaborators, demonstrating measurable impact.
- Support internal communications and donor reporting, ensuring key stakeholders remain engaged and informed.
4. Lead Social Media and Campaign Execution
- Schedule and manage digital campaigns across multiple platforms, ensuring timely delivery of high-quality, visually appealing, and message-aligned content.
- Utilize UpLink’s digital ecosystem (web, social, and partner channels) to build awareness and drive engagement.
- Experiment with new content formats, such as interactive storytelling, reels, and short-form videos to expand reach.
5. Data Analytics and Impact Reporting
- Use analytics tools such as Google Analytics 4 (GA4), Salesforce Marketing Cloud, Hootsuite, or Tableau to track and report on content performance.
- Develop insights-driven reports and recommendations for improving engagement, conversion, and brand alignment.
- Leverage data to refine messaging and audience targeting.
6. Stakeholder and Project Coordination
- Collaborate closely with internal teams across the Forum’s Global Communications Group and external vendors for campaign execution.
- Manage content calendars, campaign workflows, and deliverables using project management tools like Airtable.
- Support event communications, live coverage, and multimedia content creation during global or regional summits.
7. Stay Ahead of Trends and Technologies
- Keep abreast of emerging trends in sustainability communication, AI-assisted content tools, and digital storytelling techniques.
- Explore innovative formats such as data visualization, podcasts, and social storytelling to enhance UpLink’s content ecosystem.
Desired Qualifications and Experience for World Economic Forum (UpLink) Hiring Content Specialist 2025
To succeed in this role, applicants should demonstrate a balance of creative storytelling, technical digital skills, and a strong passion for sustainability and innovation.
Academic Background
- Bachelor’s degree in communications, marketing, journalism, public relations, or a related field such as sustainability management or development studies.
Professional Experience
- Minimum 3 years of experience in content creation, digital marketing, or corporate communications — preferably within a global organization, NGO, or innovation-driven initiative.
- Proven track record of developing and executing integrated content campaigns across multiple channels.
- Experience working with diverse stakeholders — from creative agencies to policy experts — to deliver unified communications outputs.
Technical Skills
- Strong command of social media management tools (Hootsuite, Buffer), analytics platforms (GA4, Tableau), and CRM systems (Salesforce Marketing Cloud).
- Basic familiarity with video and graphic creation tools, such as Adobe Creative Suite, Canva, or similar platforms.
- Knowledge of AI-based content optimization tools or generative media technologies is an advantage.
Core Competencies
- Excellent written and verbal communication in English (additional languages are a plus).
- Strong project management and multitasking abilities.
- Exceptional attention to detail, creativity, and storytelling skill.
- Team-oriented mindset with the ability to work independently in dynamic, cross-functional environments.
- Passion for topics related to sustainability, climate action, and innovation for social impact.
Why Work at the World Economic Forum?
Joining the World Economic Forum means being part of a global community of changemakers. The organization’s culture is built around collaboration, innovation, and purpose-driven impact.
The Forum believes that meaningful progress happens when people with diverse expertise and perspectives unite around a shared vision — to improve the state of the world.
By joining UpLink, the Content Specialist will contribute directly to this mission by helping scale the visibility of world-changing innovations and amplify the voices of entrepreneurs tackling global challenges.
You’ll gain:
- Exposure to global networks in sustainability, technology, and impact investing.
- Opportunities to work with leading experts, global partners, and innovative startups.
- A creative, inclusive, and mission-driven environment that values lifelong learning and digital excellence.
- The chance to shape the future of storytelling for sustainability innovation.
About UpLink’s Global Impact
Since its launch, UpLink has built a powerful innovation pipeline that fuels the World Economic Forum’s sustainability goals. Through its open innovation challenges and partnerships, UpLink has:
- Identified and supported hundreds of innovators addressing climate resilience, food systems, ocean conservation, and health equity.
- Mobilized millions of dollars in catalytic funding and partnerships for early-stage enterprises.
- Created global visibility for impactful startups through media partnerships and global events.
- Helped shape conversations on nature-positive business, net-zero strategies, and inclusive innovation.
Some of the most successful UpLink-supported innovations have gone on to influence policy discussions, attract global investors, and scale solutions in developing and emerging markets.
By joining the UpLink team as a Content Specialist, you’ll help tell these transformative stories to the world — stories that inspire action, mobilize communities, and drive measurable progress toward the UN Sustainable Development Goals (SDGs).
How to Apply
Interested candidates are encouraged to submit:
- A comprehensive resume (CV) highlighting relevant experience.
- A portfolio or samples of previous digital content, campaigns, or writing work.
- A brief cover letter expressing your motivation to join UpLink and contribute to sustainability communications.
Applications are reviewed on a rolling basis. Early submissions are highly recommended.
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Final Thoughts: Why This Role Is More Than a Job
The World Economic Forum’s UpLink initiative represents a new frontier in global collaboration — where innovation, storytelling, and sustainability intersect to create lasting impact.
The Content Specialist (2025) position isn’t just an opportunity to manage digital communication; it’s a chance to shape the global narrative of change — to use your voice, creativity, and strategy to elevate ideas that can transform our world.
Whether you are a communications professional passionate about sustainability, a digital storyteller eager to amplify purpose-driven innovation, or a marketing strategist seeking to align your career with global impact, this role offers a meaningful path to do just that.
Join the World Economic Forum.
Be part of UpLink.
And become a driver of positive change for a sustainable, equitable, and thriving future.
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